Work · the spec slate

14 ads built for Neptune.

Your live library is ten ads, nine of them running the identical "A prenup without the stress" title, all launched August 9 to 13, all prenup, all one emotion. These 14 open what the call put on the table instead: the estate plan (a live $3,000 product with zero ads today), the category vision behind the mini-family-office framing, and the persona lanes a $100K-a-month account will need. Every number is verbatim from meetneptune.com; attorneys are "vetted" and "independent," never in-house; the only quoted couple is a named review from your own site. Drafts, not finals: every render cleared 8 rubric gates and a ≥90 creative grade before it made this page.

One title, ten ads, zero estate. Not anymore.
14
lanes opened
247
VoC quotes mined
8
rubric gates per ad
≥90
agent-10 grade to ship
Default-setting unaware 01. Your state already wrote one
01 · Type-only poster
Your state already wrote one
The category's most-upvoted Reddit reframe: divorce law is the default prenup, you only choose who writes the terms.
The asker 02. The ask, in bubbles
02 · iMessage thread
The ask, in bubbles
The conversation is the hard part; the free AI chat gets both of you aligned before a lawyer ever bills.
Sticker-shocked shopper 03. The invoice stack vs. the flat fee
03 · Us vs them
The invoice stack vs. the flat fee
$5,000 flat for both attorneys vs the $5,000 to $20,000+ hourly route. The price anchor your account never runs.
Deadline couple 04. Six weeks, signed
04 · IG-story UGC
Six weeks, signed
Speed and certainty for couples on a wedding-date clock, backed by a named site testimonial.
Template skeptic 05. Not a template
05 · Product hero
Not a template
The document as monolith: a real agreement drafted by two independent attorneys, against the DIY-template doubt Reddit voices constantly.
The glue person 06. Nobody talks to each other
06 · Editorial question
Nobody talks to each other
Estate lawyer, planner, accountant, none of them talk: the coordination pain that opens the category lane, straight from the research.
New-parent procrastinator 07. The fridge note
07 · Handwritten post-it
The fridge note
Guardianship, will, trust in 2 to 4 weeks: the live $3,000 estate product your account has never advertised.
Wedding maximalist 08. The wedding has a planner
08 · Chaotic tablescape
The wedding has a planner
Months of planning energy for the party, none for the partnership paperwork. Wit for the unaware.
No-will homeowners 09. Five documents, one fee
09 · Offer bundle
Five documents, one fee
$3,000 all-in for the five-document estate stack vs $4,000 to $10,000+ hourly. Your second product's first ad.
Equity earner 10. $5,000,000,000+
10 · Big number
$5,000,000,000+
$5 billion+ in assets covered: attorneys who have seen a cap table, for the RSU-and-equity crowd Reddit says feels underserved.
Validation seeker 11. It brought us closer
11 · Outdoor UGC
It brought us closer
Flips the planning-to-fail myth with what couples actually report after signing.
Almost-there couple 12. The signature
12 · Macro close-up
The signature
Pen on the signature line, notarization coordinated: the most-aware lane, the finish-line moment.
Proof seeker 13. Loved the flat fee pricing
13 · Pull-quote card
"Loved the flat fee pricing"
Liza and Patrick, a named review from your own site: real couple, real timeline, real flat fee.
Priced-out HENRY 14. You were told the number is $100 million
14 · Credential wall
You were told the number is $100 million
The category lane: the coordination a family office gets, for couples the research says are too rich for robo, not rich enough for private wealth.
What is enforced on every one of these: numbers only from meetneptune.com's own pages ($5,000 flat, $3,000 all-in, $5B+ covered, 4.8 satisfaction, the 6-week testimonial timeline); "vetted" and "independent" attorney framing per your own disclaimer, never "our lawyers"; no invented reviews, counts, or press; no recycled "without the stress" line. Reddit shaped the angles, not the testimonials.

The slate is the starting point.

These 14 come from one call, one live library pull, and 247 verbatim customer quotes. The full engine runs on your intake data, your library gaps, and the communities where your couples actually talk, every week.

See the pricing What we heard on the call Book the teardown →
×