Post-call · August 26, 2026 · Meta only

Built for Ronke.
Built for Neptune.

Two years of organic growth, then Meta, quite literally a couple of months ago, and enough signal to want to scale it. The blocker is the one you named on the call: creatives, "our biggest bottleneck." You are at $30K a month today, scaling toward $100K plus, with a seed raised and a product bigger than prenups behind it: a mini family office for HENRYs, not the super rich. The 14 specs on this page open the lanes that vision needs, prenups, then estate, then the category itself, built from your live ad library, your site's verified claims, and 247 verbatim Reddit quotes, before we ever signed anything.

$30K/mo now · $100K+ the target Meta live for a couple of months Seed raised. Budget ready. Meta only. USD.
Prenups. Estate. The category. Fourteen lanes opened.
Book the teardown → See the 14 ads See pricing
01. Your state already wrote one
03. The invoice stack vs. the flat fee
07. The fridge note
10. $5,000,000,000+
11. It brought us closer
14. You were told the number is $100 million
14 BUILT FOR NEPTUNE
What your live library says

You named the bottleneck on the call. Your ad library agrees.

This is real data, so we label it: a live Ad Library pull of every active Meet Neptune ad plus the Adlib benchmark run, both August 26, 2026. Ten active ads, nine running the identical "A prenup without the stress" title. Classified by format, persona, angle, and emotion against the tech-category average, the pattern is one product, two personas, one emotion. Every other lane sits at zero.

Your brand Tech benchmark average
Product
Prenup
10 of 10everything
Estate plan (live $3,000 product)
0gap
The category (couples-finance vision)
0gap
Format · you vs tech average
Negative Marketing
40%+40
Offer / Promotion
30%+17
Features / Benefits
0%−28
Product Shot
0%−26
Headline
0%−10
Persona · you vs tech average
Newlywed
60%+60
Young Professional
40%+35
Tech Early Adopter
0%−31
Busy Professional
0%−10
Angle · you vs tech average
Cost Savings
40%+40
Simplicity
40%+32
Convenience
0%−28
Price / Value
0%−15
Emotion · you vs tech average
Relief
90%+60
Aspiration
0%−21
Curiosity
0%−13
FOMO
0%−13
10 active ads
Live library, Aug 26

All launched August 9 to 13. The account is two weeks deep and already monocultured.

9 of 10, one title
Message

"A prenup without the stress," iterated at launch. One ad, nine ways.

0 estate ads
Product coverage

A live $3,000 estate plan with no paid presence at all.

0 vision ads
The category

The mini-family-office story you want the spend to build has never run.

Every zero above maps to a spec on the work tab. No spec recycles "without the stress."
See the 14 ads →
What we heard on the call

Four things Ronke said. Four answers.

Ronke's own words from August 26, and how the engagement is built around each one.

"We're spending about […] 30K […] but obviously looking to scale closer to 100K plus […] per month."
Ronke · on the call

A 3x budget jump does not scale on nine copies of one ad. The lanes have to exist before the dollars do: fourteen tested persona-angle combinations now, so September finds the winners and Q4 spends into them.

"Creatives is definitely like our biggest bottleneck."
Ronke · on the call

Today the pipeline is one outside designer briefed off AI summaries. The engagement replaces that with a system: 8 to 30 unique concepts a week, every ad tagged by persona, angle, and emotion, losers killed by data, winners built into full funnels.

"I would much rather find someone outside than […] hire someone inside for that […] role."
Ronke · on the call

That is exactly the shape of this. No creative hire, no recruiting cycle: a dedicated Slack channel, a US strategist on your account, and an engine that ships weekly from day one. An extension of your team, priced under a single salary.

"Think of us as basically a mini-family office. But for […] HENRYs, not for […] the super rich."
Ronke · on the call

Category creation is a creative problem before it is a media problem. Your library has zero vision ads today; specs 06 and 14 open that lane, and the estate plan (live, $3,000, unadvertised) is the bridge between the prenup and the category.

Your data folds in: the 20-minute AI-intake conversations, the convert vs non-convert language, the internal summaries you already brief your designer with. All of it gets absorbed into the same dashboard Will showed on the call, tagged and queryable, so nothing you have learned gets lost when an ad turns off.
Proof

What clients say when the volume lands.

Real notes from the roster, unedited. The same engine, the same cadence, the same team that built your 14.

Brodo
"We've had a fantastic year, and you've been a big part of that success. Your team's work has consistently exceeded expectations."
AndrewCEO, Brodo
OpenStore
"We've been very happy with the quality we've received, the improvement you've shown throughout our partnership, and the excellent attentiveness and customer service you've given us."
Billy BjorkCreative Operations & Strategy Lead, OpenStore
The Cumin Club
"We had a strong Feb and March, excited to keep the momentum going. Let me know if your team can support more volume; looks like that's the only way to scale further."
Ragoth BalaFounder & CEO, The Cumin Club
Engagement shape

Two ways to run it.

Both shapes ship the same creative engine: the weekly concept cadence, the persona research, the grading gates. The difference is who runs the Meta account.

Shape one

Creative Only

SelfMade ships the creative engine: net-new concepts every week, built persona-first from the research system, graded before anything reaches the account. Your media buyer or in-house hire runs the buying and keeps full control of the account.

Best fit: if you want to keep buying where it sits today and fix the bottleneck you named on the call: the creative.
Shape two

Creative + Media Buying

The same creative engine, plus SelfMade runs the Meta buying: broad targeting built for Andromeda, one Slack channel, one weekly cadence, one team accountable for cost per completed registration.

Best fit: if the growth hire stays focused on strategy and lifecycle, and you want creative and buying reading the same data every day.
Pricing

Three tiers. Your spend picks one.

SelfMade pricing, applied to Neptune, in USD. Slide to your monthly ad spend. The tier snaps in steps: Starter under $40K, Standard from $40K, Scale from $80K. At today's $30K, Starter is where the engagement begins.

Every tier includes the full engine: gap-analysis briefs, 9-rubric copy refinement, Agent-10 grading on every render before delivery, the weekly cadence, quarterly Adlib re-runs, and time-series plus social listening bundled. No extra cost.
What counts as a concept: 1 concept is 1 static ad. A video counts as 6 statics. Mix them however the account needs: Tier 1's 8 concepts a week can be 8 statics, or 1 video plus 2 statics.
Your monthly ad spendSlider at $30K / mo
$30K/ month
$6,000 / mo creative
$20K$40K$80K$125K
Recommended for your $30K
Tier 1 · Starter
$6,000/ mo
Up to $40K/mo ad spend
Where today's $30K starts.
8 unique concepts a week
Recommended for your $30K
Tier 2 · Standard
$9,000/ mo
$40K to $80K/mo ad spend
The road to $100K runs through here.
14 unique concepts a week
Recommended for your $30K
Tier 3 · Scale
$15,000/ mo
$80K to $125K/mo ad spend
The $100K+ target lives here.
30 unique concepts a week
Add-on · landing pages
+$3,000/ mo

Persona-tuned landing pages

Persona-tuned LPs spun up against your winning ad concepts. Recent comp: roughly 30% CAC reduction from adding the layer alone.

Add landing pages
Add-on · media buying
+$2,100/ mo (7%)

We run the Meta buy

Done-for-you Meta media buying against completed registrations. $2,000 a month flat under $30K in monthly ad spend, 7% of spend at $30K and above.

Your current buyer is running interest audiences; we run broad and let the creative do the persona targeting, which is what Meta's ranking model now rewards.

Media buying added
Your proposal total
$6,100/ month
TIER 1 · STARTER · 8 CONCEPTS / WEEK · MEDIA BUYING
Tier deliverables are fixed: 8, 14, or 30 unique concepts a week. 1 concept is 1 static; a video counts as 6. Final start date locks on the close call.
↑ Scaling above $125K/mo in ad spend? The contract has a clear upward path. Tier 3 is where the published pricing ends because it's where the volume already covers anything you're running today. If and when you ramp toward Q4 budgets, we add capacity together against the same per-creative economics.

The 30-minute teardown is the next step.

You said you'd get back to us pretty quickly on now versus four to five months. Before that decision, take the call you already said yes to: our head of growth pulls up your ad account live and walks through exactly what she would change. This week, 30 minutes, no deck. The findings are yours either way, even if the answer is January.

Will's note from the call, worth repeating: we're taking two to three more clients before Q4, then the faucet closes. September CPMs are the cheap lab; Q4 is the scale window.

Book the teardown: will@selfmade.co See the 14 ads first